“Transitioning from professional football to launching myself as a Hyrox coach was a big shift, and I underestimated how hard it would be to reinvent myself online. Social media felt like a minefield at first. Working with oli made all the difference. he helped me define my voice, build a consistent content strategy, and most importantly, just get started. I only wish I’d begun this journey years ago. If you’re sitting on the fence, don’t. Your future self will thank you.”